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The Business Case for Solving Obesity

Hank Cardello

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Why Healthier Fries Won't Help Burger King Reclaim Its Throne

Hank Cardello

Burger King deserves a lot of credit for introducing a lower-calorie French fry last month, the "Satisfries." Given the American public's French fry f...

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Why Activitsts Shouldn't Be Hosing the First Lady's 'Drink Up' Campaign

Hank Cardello

"Drink Up," Michelle Obama's newest obesity reduction initiative to get children to drink more water, isn't going down smoothly at all. And I'm not ta...

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Why The AMA's Obesity Ruling Is Bad Medicine

Hank Cardello

The American Medical Association's announcement this week that it regards obesity as a disease is terrible news for food companies, public health advo...

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