Skip to main content

Is a Ban on Large Sodas the Answer to Obesity?

Hank Cardello

While I applaud efforts to ameliorate staggering obesity levels among those most vulnerable, I dissent on the solutions. Virtually every proposal has been intended to scapegoat the trillion-dollar food industry. Missing are calls to engage the food and beverage behemoths.

The real enemy remains the entrenched positions taken by public health regulators and food marketers. To break the logjam, governments must consider a different tactic: offering industry “carrots” instead of “sticks.” This can come in the form of tax incentives in exchange for unloading fewer calories on the consuming public.

Embracing the industry heavyweights will go a long way to accelerating progress. Without their involvement, we may very well lose yet another generation of children to obesity.

Related Articles

Lower-calorie foods and beverages dramatically boosted revenue at 16 food and beverage companies that account for nearly $100 billion in annual sales

Hudson Institute

Lower-calorie products are driving a disproportionate share of the sales growth for many of the U.S.'s largest food and beverage companies, according ...

Continue Reading

Lower-Calorie Foods and Beverages Drive Healthy Weight Commitment Foundation Companies ’Sales Growth

Hank Cardello & Jeffrey Wolfson

The CPG study, titled “Better-For-You Foods: It’s Just Good Business,” found that between 2006 and 2011, the 15 leading CPG companies that gre...

View PDF