Skip to main content

Is a Ban on Large Sodas the Answer to Obesity?

Hank Cardello

While I applaud efforts to ameliorate staggering obesity levels among those most vulnerable, I dissent on the solutions. Virtually every proposal has been intended to scapegoat the trillion-dollar food industry. Missing are calls to engage the food and beverage behemoths.

The real enemy remains the entrenched positions taken by public health regulators and food marketers. To break the logjam, governments must consider a different tactic: offering industry “carrots” instead of “sticks.” This can come in the form of tax incentives in exchange for unloading fewer calories on the consuming public.

Embracing the industry heavyweights will go a long way to accelerating progress. Without their involvement, we may very well lose yet another generation of children to obesity.

Related Articles

Restaurants Should Be Doing More to Fight Obesity--for Their Own Good

Hank Cardello

The restaurant industry needs to get back to the kitchen and cook up a strategy to ride the trend....

Continue Reading

Lower-Calorie Foods and Beverages Fuel Growth at Healthy Weight Commitment Foundation Companies

Hank Cardello & Jeffrey Wolfson

This newest study takes a second look at whether the Healthy Weight Commitment Foundation member companies are continuing to make progress in increasi...

Continue Reading

Hudson Institute Research: Market Data Shows 99 Percent of Sales Growth for Leading Consumer Packaged Goods Companies is from Lower-Calorie Foods

Providing consumers lower-calorie foods is good for business and public health, according to a new research report from Hudson Institute, an independe...

Continue Reading