Skip to main content

Should Food Advertising to Children Be Restricted?

Hank Cardello

Limited progress has been made on establishing standards for advertising food to children. This comes as no surprise since too much emphasis has been given to micromanaging cuts in sugars and fats. This can only lead to incremental change. Its time to reset the rules of engagement.

If we are really interested in solving childhood obesity, focus must be placed squarely on the reduction of calories. Arguing whether 8 grams of sugar in cereal is a monumental improvement over 10 grams is like rearranging deck chairs on the Titanic.

Instead of shackling food corporations, its time to ignite those marketing machines to serve the public health. More than $15 billion a year is spent on advertising by the food industry. Lets find ways to give food marketers incentives to allocate a portion of those dollars to better educate our children about proper nutrition and portion control.

Marketers know how to market. Lets tap into their expertise. It will be good for our children as well as for corporate bottom lines.

Related Articles

U.S. Rebound Is Short-Term

Brendan Brown

Brendan Brown discusses the outlook for U.S. financial markets and economy with Bloomberg's Anna Edwards and Yousef Gamal El-Din...

Watch Now

Trump the Caudillo

Irwin M. Stelzer

On Wednesday the high-tech crowd will have an opportunity to be heard....

Continue Reading

The Big American Question

Walter Russell Mead

Just a few weeks ago, the press was hailing the glories of the Obama economic recovery; now that the election is over, a darker picture is emerging....

Continue Reading