Caption
Secretary of State Marco Rubio speaks to reporters after watching people board a repatriation flight bound for Colombia in Panama City on February 3, 2025. (Mark Schiefelbein/AFP via Getty Images)
As consumer awareness of the connections between diet and health increases, demand for ‘better for you’ food and drink continues to grow. The UK market is already valued at £20 billion with analysts predicting revenue growth potential of up to 70% in the next few years, providing a robust and responsible attractive business case for the UK food and drink industry.
How can industry capitalise on the growth potential of ‘better for you’ and what challenges must be overcome to realise the returns?
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14 February 2025, Bavaria, Munich: Federal President Frank-Walter Steinmeier, Vice President J.D. Vance, and Foreign Minister Annalena Baerbock meet for talks at the Munich Security Conference on February 14, 2025, in Bavaria, Munich. (Sven Hoppe via Getty Images)
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